Sardinia also present at the Under Armour event in Barcelona

The company that welcomed and accompanied the over 280 guests during the European convention of the multinational training and sportswear clothing company in Barcelona is Sardinian.

From 4 to 7 May 2026 in Barcelona, 11 Travel Group srl, a company based in Quartu S. Elena and operating in Spain (Barcelona, Madrid and Malaga) with the consolidated Welcome to Spain DMC & MICE brand, was busy welcoming and accompanying guests, guaranteeing assistance throughout the event period.

Also present was multimillionaire and Under Armour shareholder Kevin Plank , a former American football player at the University of Maryland and creator of the world's leading sportswear company.

A 100% Sardinian company, with its General Manager Alessandro Pitzianti, proud to have been chosen to provide hospitality services in Barcelona by a major company like Under Armour for a European-level event.

The event was attended by FC Barcelona players such as Ferran Torres, Marca Casadò and Fermin Lopez, always assisted and accompanied by 11 Travel Group staff.

This isn't the first high-profile event the Sardinian company has hosted, managing hospitality services and providing multilingual assistance; other notable events include the Apoxiomeno Award , which featured stars such as Helen Mirren and Matt Damon , among others, as well as its services for Hublot , which included David Trezeguet.

For some time, 11 Travel Group has also provided assistance and hospitality to artists such as Elisa (Italy and Great Britain), Modà, and Emma Marrone, positioning itself among the leading companies for hospitality and logistics services in the world of sporting, musical, and cultural events.